Last week on Austria’s leading news site (ORF.at), the site of the Austrian national public service broadcaster a positive cover story on India appeared.

Hygiene and environmentalism is defined as one of the main concerns of the new government in India. The USD 10 billion campaign “Swachh Bharat Abhiyan” (see video below) is criticized by some experts because of the low response.

But it is a very good approach of the government to support independent projects like the Mobile App with tax benefits. The unofficial Mobile App ‘Swachh Bharat‘ is a result of this initiative.

But is the fear of backlash by the local community reason enough for the political leaders to clean up? I’m not sure.

Instead of just treating the symptoms, it’s important to tackle the causes, isn’t it!?

A photo from my trip to Gwalior in October 2014: The waste is burned by people by the roadside. This is easier and cheaper than recycling it. These millions of small embers have consequences: An enormous air pollution.

Two ‘Social Experiments’ on YouTube: