Indians are no longer be categorized – #BREAKINGSTEREOTYPES

 

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It is a huge business in India: Traditional dating sites devoted to Indian populations feed into common stereotypes about caste and other factors. A new campaign by the match-makers trulymadly.com shows the modern society in India. No cliches, no stereotypes. Just as good.

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The campaign has been gaining momentum on social media with people sharing and appreciating it and also supporting it by sharing their own #breakingstereotypes lines. E.g. I know the campaign from a photo album of an Indian business man on Facebook. Note how often the pictures and the album were shared here!

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