The Anti Honking Innovation from India

Brands like Volkswagen have made their horns louder and more long lasting specifically for India. But indiscriminate honking is abuse. Could you imagine the health problems in a city like Mumbai which has 900 000 cars, 2 million motorcycles and 10,000 buses playing in a location cramped by a population of around 12 million people?


Here is a video about an awesome ‘Horn Reduction System’ called Bleep that has proved to reduce honking amongst 100% of participants by an average of 61%:

The behavioural design concept behind Stop honking! Anand Damani at TEDxGateway 2013

Source: Briefcase and

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