»Sharing is Caring« is a wonderful film with a strong message: You cannot fill empty stomachs with stories only.
The film is part of an Indian campaign against hunger in the streets of Mumbai. Share My Dabba is an initiative to bring uneaten food in dabbas (Indian-style tiffin boxes) to hungry street children, using the dabbawala network, the unique lunch delivery service in Mumbai and a small Share sticker.
The Dabbawalas are a remarkable institution in India, especially in Mumbai. In Europe, the food delivery is an underpaid job for students or migrants. But to be a Dabbawala is a respected and relatively (!) well-paid profession. Their Supply Chain is fascinating. Between 175,000 and 200,000 lunch boxes are moved by approximately 5,000 Dabbawalas every day in Mumbai.
It is frequently claimed that Dabbawalas make less than one mistake in every six million deliveries. However, this error rate is conservative as it is estimated from Ragunath Medge, the president of the Mumbai Tiffinmen’s Association in 1998, and is not from a rigorous study. On this subject there is a very nice movie, »The Lunchbox«, where a dabba plays an important role in a love story. I wrote about it here. And here is a very entertaining TEDtalk about Dabbawala facts and figures: